Pebbles | Personalized parenting platform: from knowledge to services

What is Pebbles

Pebbles connects informed families with the right care at the right time

Pebbles is a digital platform that supports families and the service providers who care for them, across early childhood, parenting, and family life.

For parents, Pebbles is a place to learn, reflect, and explore support that fits their family.

For service providers, it’s a booking and discovery platform designed around trust, alignment, and long-term relationships.

By bringing learning, decision-making, and services into one connected system, Pebbles helps families and providers meet with shared understanding and confidence.

Why Pebbles Exists

A new generation
of parents

Parenting today is fundamentally different from a generation ago.

A new generation of parents is more educated, more informed, and more intentional about how they raise their children. They seek knowledge, compare approaches, and hold higher standards for care, development, and wellbeing. Children are observed more closely, supported more thoughtfully, and treated as individuals from a very early age.

This shift is a quiet revolution and it’s happening faster than the systems around it.

Parents now navigate an abundance of information, opinions, and services, yet very little structure to help them make sense of it all. Much of what they encounter is fragmented, transactional, or disconnected from their real family context.

Expectations have changed

As expectations rise, many high-quality service providers struggle to adapt not because their expertise is lacking, but because the way services are discovered and compared hasn’t kept pace.

Care that relies on trust, continuity, and expertise is often reduced to listings, promotions, or price comparisons. This makes it difficult for providers to communicate their approach, values, and long-term impact.

The result is a growing disconnect:

Parents struggle to know what truly fits their family

Providers struggle to be seen for the quality of their work

Trust has to be rebuilt repeatedly, one interaction at a time

The problem isn’t a lack of care, knowledge, or good intent.

It’s that parenting has changed and the systems connecting families and providers haven’t caught up.

Why Pebbles Exists

A new generation
of parents

Parenting today is fundamentally different from a generation ago.

This shift is a quiet revolution and it’s happening faster than the systems around it.

Expectations have changed

As expectations rise, many high-quality service providers struggle to adapt not because their expertise is lacking, but because the way services are discovered and compared hasn’t kept pace.

The result is a growing disconnect:

Parents struggle to know what truly fits their family

Providers struggle to be seen for the quality of their work

Trust has to be rebuilt repeatedly, one interaction at a time

The problem isn’t a lack of care, knowledge, or good intent.

It’s that parenting has changed and the systems connecting families and providers haven’t caught up.

Our Approach

Pebbles is guided by a set of principles that shape how we design the platform and the ecosystem around it — for both families and the providers who support them.

Understanding comes before choice

Families make better decisions when they first understand themselves, their child, and their needs - before being asked to choose services or commit to care.

Knowledge should be accessible and personalized

Guidance is most useful when it reflects a family’s stage, context, and questions. Learning should be flexible and responsive - not generic or fixed.

Relevance matters more than reach

Service providers should be discovered for fit and timing - not for being the loudest, most promoted, or most discounted. Alignment leads to better outcomes for families and more sustainable growth for providers.

Transparency supports fair relationships

Clear expectations, visible information, and structured interactions protect both families and providers. Trust grows when neither side has to rely on persuasion, pressure, or repeated reassurance.

Technology should reduce friction for everyone

Digital tools should simplify discovery, booking, and communication - giving providers more time to focus on care, and families more confidence in their choices.

Strong relationships are built over time

Care works best when families and providers can grow together. We design for continuity and follow-through, not one-off transactions.

Where We are Starting

Pebbles is launching first in Vietnam...

…where rapid globalization, high technology adoption, and strong cultural traditions intersect.

A new generation of parents is informed, open to change, and ready to combine modern knowledge with traditional wisdom. With a rich ecosystem of service providers and increasing demand for transparency, Vietnam is a natural place to begin.

What we learn here - about families, providers, and trust - forms the blueprint for where Pebbles goes next in the world.

Our Team

Who’s Behind Pebbles

Pebbles is built by a team spanning technology, product, content, and local operations, working closely with parents and service providers.

We combine global perspective with local insight, and build by listening, learning, and evolving alongside the families and professionals we serve.

Our Team

Nha-Lan Mason

Founder - Mom of Four

Nha-Lan Mason is the Founder of Pebbles, deeply passionate about supporting the next generation of parents and the world their children will grow up in. A mother of two daughters, she holds a global, cross-cultural perspective shaped by being born to Vietnamese parents and raised in Europe. With extensive experience building and scaling technology businesses in highly mature digital ecosystems, she applies systems thinking and long-term vision to parenting support for families navigating rapidly changing cultural and social realities. Helping parents meet complexity, uncertainty, and change with confidence and care.

“I founded Pebbles because when parents are supported with clarity, compassion, and trust, they raise children who will shape a kinder, more resilient future. Pebbles is my way of helping build that future.“

Our Team

Loan Dinh

General Manager, Vietnam - Mom of One

Loan Dinh is the General Manager for Vietnam at Pebbles, deeply passionate about supporting mothers and elevating the parenting and family services landscape in Vietnam. With a strong background in research and a deep understanding of the local context, she brings a thoughtful, grounded approach to building Pebbles - working closely with parents and service providers to ensure the platform reflects real needs, raises standards, and evolves in a way that feels both modern and culturally rooted.

“Vietnamese mothers deserve better support systems - ones that truly listen, learn, and grow with them. Pebbles is my way of helping raise the bar for what parenting support can look like in Vietnam.“

Our Team

Tran Huyen

Head of Product

Tran Huyen is the Head of Product at Pebbles, driven by a deep commitment to elevating the quality of digital experiences in Vietnam. She brings a sharp focus on usability, refinement, and emotional clarity to every part of the product, believing that design is not just about how something looks, but how it feels to use. For Huyen, thoughtful product design is a form of respect - for users, their time, and their lived experiences as parents.

“Vietnamese users deserve products that are not only functional, but beautifully designed, intuitive, and held to the same standards as the best apps in the world. At Pebbles, design is how we show care - through clarity, simplicity, and experiences that feel considered, not rushed.“

Our Team

Giang Nguyen

Head of User Engagement - Mom of Two

Giang Nguyen is the Head of User Engagement at Pebbles, deeply passionate about parenthood and the empowerment of mothers. She believes that meaningful, sustainable change begins at home. With families who feel supported, informed, and confident in their daily lives. For Giang, sustainability goes beyond environmental or systemic thinking; it's about creating ways of living that families can sustain emotionally, mentally, and socially over time.

“When we support parents, especially mothers, we're not just helping families today. We're shaping healthier, more resilient generations. To me, sustainability starts with care, understanding, and community, and families are where that work truly begins.“

Our Team

Ha Dau

Head of Business Development

Ha Dau is the Head of Business Development at Pebbles. She is deeply passionate about connecting family and early childhood service providers with the families who truly need them, and giving providers the space to show their real value, beyond discounts, noise, or surface-level marketing. With over 16 years of experience in sales and partnerships, Ha brings a strong understanding of how sustainable growth and long-term trust are built in service-driven markets.

“Great services deserve to be chosen for their value, not just their visibility. Pebbles is about creating a fairer, more thoughtful way for families and providers to find each other.“

Our Team

Trang Cao

Head of Provider Success - Mom of Two

Trang Cao is the Head of Provider Success at Pebbles, passionate about helping service providers understand and adapt to the needs of a new generation of parents — parents who value trust, transparency, evidence, and meaningful experiences. At Pebbles, she focuses on defining clear standards for success, using parent feedback, evidence-based practices, and real outcomes to help providers grow in ways that are trusted, sustainable, and aligned with what families truly need.

“When providers understand today's parents and have clear standards to grow toward, everyone wins - families, providers, and the ecosystem as a whole.“

Our Team

Son Nguyen

CTO - Chief Executive Officer

Ethan Nguyen is the Chief Technology Officer at Pebbles, leading the platform’s AI and technology vision to deliver intelligent, personalized support for families. He believes AI should amplify human wisdom - transforming data into meaningful guidance that evolves with each parent’s journey. With a strong focus on scalable architecture and responsible innovation, Ethan builds systems that are secure, adaptive, and intuitive. At Pebbles, technology is not just infrastructure - it is the foundation for trust, personalization, and long-term impact.

“AI should feel like a quiet partner - understanding context, learning over time, and supporting families with care and responsibility.“

The way we support families shapes the next generation.